Search Advertising & SERP Features

Method and System for Quantifying User Interactions with Web Advertisements

US 8,812,362
Andrei Broder
Yahoo! Inc.
Granted August 19, 2014
View Original Patent

Executive Summary

Probability prediction for web advertisement clicks. Expert statistical models trained on web document features determine click probability. The click-modeling cousin of Kim's Navboost click signal applied to ads.

Patent Family

Continuations and divisional patents in the same invention family. They share the technical core but were filed at different times with refined claims.

Nizam Ud Deen Usman

Author: Nizam Ud Deen Usman

Nizam Ud Deen is an SEO Consultant, Local SEO Specialist, and Content Marketing Expert with nearly a decade of experience. As the founder and SEO Lead Consultant at ORM Digital Solutions, he leads an exclusive consultancy specializing in advanced SEO and digital strategies. An industry leader and educator, Nizam Ud Deen is dedicated to empowering businesses and professionals. He authored The Local SEO Cosmos, a comprehensive guide that blends expertise with actionable insights to help businesses dominate local search rankings. Beyond consultancy, he trains aspiring professionals through the National Freelance Training Program (NFTP) and shares free educational content via his blog and YouTube channel (SEO Observer). Driven by a mission to uplift businesses and give back to the community, he continues to shape the SEO landscape with his knowledge, experience, and passion.